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  • 项目背景:

    处于肉类加工行业领?#35745;?#29260;的双汇,不断受到来自金锣及其他特色品牌的挑战。双汇推出香甜口味的糯米肠,旨在抢占年轻人市场。

     


    创意说明:

    紫珊洞察到火腿肠的食用时机是以休闲零食和垫饥为主,而口味则是购买的最大的因素。进而确定了?#31983;蟆?#39135;欲感和口味】的核心。

    插画风的画面清新自然、时尚简约。极具食欲感的真实产品及食材的呈现,展现糯米香肠?#30446;?#21619;和Q弹美味。





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    时时彩稳赚100方法
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